Health and fitness tracking startup Whoop raised $100M of new venture capital funding at a $1.2B valuation. The company offers a wearable wristband and monthly subscription service that allows users to track a wide range of metrics including sleep, heart rate, recovery, and strain. Investors in the most recent financing include venture capital firms along with several professional athletes (including Kevin Durant, Patrick Mahomes, and Rory McIlroy).
More context: The announcement comes amid increasing competition in the wearable technology and fitness industry, including a wide range of products from incumbent players (such as Fitbit) and large technology companies (e.g. Apple).
