California is projected to pass Proposition 24, a ballot measure that expands data privacy laws. The measure will allow consumers to limit businesses’ use of certain categories of sensitive data (e.g. race, health, religion, and location) and will provide funding for a new state agency in charge of enforcing data privacy rules on behalf of consumers.
More context: Prop 24 follows the California Consumer Privacy Act (passed in 2018) and comes amid an increasing focus on user data and privacy.
